According to a recent survey by the Global Business Travel Association (GBTA), 86% of business travel buyers and suppliers believe the industry met or surpassed their predictions for 2024. The industry is closing out the year on a high note, exceeding expectations and setting the stage for expansion in 2025.
Looking forward, 67% of professionals expressed optimism for the industry’s future in 2025. The survey highlighted increased corporate travel budgets, a focus on technological innovation, and sustainability as key priorities for the coming year, even as companies manage rising costs and shifting travel preferences. Experts say the business travel industry is poised for growth, even as it tackles challenges like cost management, compliance, and sustainability. To read the full report, visit: https://www.gbta.org/wp-content/uploads/Business-Travel-Outlook-Poll-Q4-2024-vFinal.pdf.
Source: Travelweek
