Four in 10 Americans will not be taking a trip this summer – with cost being the primary reason. The survey of 5,000 Americans, split evenly by state and generation, revealed that 37% will not be traveling this summer. The majority of respondents are unable to afford the cost of a trip (52%), while others said they’re working to save money (25%) or pay off debt (22%). A fifth (21%) of those not taking a vacation this summer also highlighted concerns about the rising costs of travel.
Commissioned by Current and conducted by Talker Research, the survey also looked at those planning to travel, and how affordability is affecting their plans. Respondents who traveled last summer and who are planning to travel this summer (52%) were asked about how their upcoming trips will differ from those in 2025. They’re planning to visit different types of destinations (32%) – and they’re trying to be more budget-conscious this summer (31%) and traveling to more affordable destinations (25%). Summer travelers are also looking at more day trips in their own city or state (22%), and for shorter lengths of time (22%). The most popular trends will be staycations (32%), “quietcations” (30%) and “micro-breaks” (30%).
Source: Travel Agent
