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Text messages allow you to send tailored messages to the right person, at the right time, with little to no human intervention. According to recent a recent study:

  • 64% of consumers think businesses should contact them via text messages more often
  • 75% of consumers are comfortable receiving SMS messages from brands as long as they opt-in to messaging
  • 56% of people surveyed would rather message a business than call customer service
  • 77% of consumers are likely to have a positive perception of a company that offers SMS

Source: Vonage

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