Shiny glass speech bubble on dark background. Mixed media
Text messages allow you to send tailored messages to the right person, at the right time, with little to no human intervention. According to recent a recent study:
- 64% of consumers think businesses should contact them via text messages more often
- 75% of consumers are comfortable receiving SMS messages from brands as long as they opt-in to messaging
- 56% of people surveyed would rather message a business than call customer service
- 77% of consumers are likely to have a positive perception of a company that offers SMS
Source: Vonage
