There is a strong argument to make for the value of business travel – especially at a time of economic turbulence. Making time to meet prospective clients can be integral to customer relationships and sales, with 86% of workers seeing business travel as key to achieving their goals, according to the Global Business Travel Association (GBTA). Connecting even partially remote teams with in-person planning sessions and workshops is also hugely relevant, even in a digital world.
Additionally, encouraging corporate clients to opt for sustainable travel options goes far beyond cost-cutting. With COP27 fresh in our minds, plenty of organizations will be appraising their impact on the planet. Clients will also be keeping a close eye on what they’re doing to fight climate change in an emissions-heavy industry.
The key for travel professionals is persuading clients and prospective customers that investing in it and maintaining financial health are not mutually exclusive – and that, in fact, one can benefit the other.
Source: Travel Weekly
