Although the number of business trips remains below 2019 levels, a recent report by the Business Travel Association (BTA) revealed 7 out of 10 executives think face-to-face meetings play a “vital role” in the success and daily functioning of corporations. Meetings with existing clients, prospects, and attending exhibitions and shows came out as the top reasons for travel. Eight out of 10 respondents said they preferred face-to-face meetings that give immediate feedback, the ability to read a room and develop deeper relationships, which often leads to swifter transactions.
Source: TTG Media
